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Although usually associated with apparel, the term 'fashion' has now transcended its conventional meaning. For true-blue fashion lovers and followers, it is a lifestyle. For these people, fashion happens everyday and is seen everywhere. From chairs to cellphones to cup holders, everything must be stylish and trendy. Needless to say, this includes their postage stamps.

The emergence of photo stamps has made even conventional correspondence chic. Along with customized stationery, and perhaps even sealing wax, in the season's colors, the fashion diva can now have her mail adorned with stamps featuring her bag of the moment, a psychedelic print, a favorite dress, a nifty pair of earrings, a favorite model, or even her favorite designer. But, like most fashionable designer goods, even photo stamps have cheap imitations. Like those substandard reproductions, these fake stamps are only as good as decorative stickers. Like those fake goods, using them will get you into trouble.

Before buying designer goods, one should be aware of what makes them genuine. Each article comes with a specific criteria for authenticity. Such is the case with stamps. Primarily, there are two standards used to determine the authenticity of photo stamps: the PC Postage bar code and the United States Postal Service logo. PC Postage is a technology wherein bar codes are created at the image's right side. The United States Postal Service logo, on the other hand, can only be used by approved and licensed vendors. Thus, before making any purchases or ordering photo stamps, one should check for these two standards. Failure to do so shall lead to delayed processing and even rejected mail, a true fashion meltdown.

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